LOreal Case Study :: essays research papers

Recognizing the increasing rate of obesity in two children and adults Effortless Innovations, was founded with the goal of decreasing the obesity rate of both(prenominal) children and adults by providing quality exercise equipment for both children and their pargonnts that promote physical activity both indoors and outside. Due to the recent increase in the popularity of video games, our companion is forced to compete with them in order to make our products more benevolent to our target market.It is a trampoline that is surrounded by a protective cover song to prevent accidental injury. The jump-o- line also has a carb counter as come up as a CD player featured on the side so that you can keep track of how much dilate you are burning as well as have symphony to entertain yourself. The jump-o-line is acquirable in different sizes the standard being 12 foot but 10 and 14 foot also available. We would be targeting parents as well as children. The jump-o-line would be to promo te parents and children exercising outdoors together. We would try to make this product as affordable as mathematical in order to encourage its usage by people from either economic background. One demographic factor that we are taking in to consideration is age the group that we are targeting is children ages 8-13. We would be targeting the southern and westbound states because of their warmer climate, which makes our product ideal for outside fun for the entire family. Children and Parents are increasingly overweight this would promote physical activity as well as encourage parents and children to play, interact and exercise together. Consumers of all races as economic classes could benefit from this product. However, we would be targeting the individuals and families in the working class.The trampoline is a product that is already in existence but we believe that with a few nipper changes (CD player and carbohydrate counter) the Jump-o-line will boost the popularity with chil dren. The major competitors to the Jump-o-line are the other trampoline providers such as1.     38 Mini Trampoline available at Goods and whole kit and boodle for $29.992.     Jumpking 15 Trampoline and Trampoline enclosure available at Elite Deals for $549.953.     Land Trampoline 12available at KB toys for $199.994.     Trampoline plus Enclosure Combo available at JCPenny for $299.995.     Gaiam Trampoline- Yoga Yoga Gear available at Wal-Mart for $99.95All of the current competitors handle the idea of fun and excitement. However, the Jump-o-line offers much more and in some cases a more reasonable price.