'Groupon Essay\r'

'Groupon studys commissions from the product and return turn inrs. The providers ar fitting to promote their products and gain benefits from the abundant quantity of orders. It is a stick that can contact all the people: the clients, product sellers and the Groupon company. However, this business model is easy to imitate. It does not required high engineering science or unique skills to set up the business. some internet companies, such as Google and Amazon, have stepped in this market. They have established similar business services.\r\nThose competitors are attempting to grab market share from the leader, Groupon. For example, Google has set up its own online convention buying websites, Google offer, and released to a greater extent glossy offers by lowering the price than the similar products or services on Groupon. Therefore, guests have more choices of online group buying providers. Customers are able to find fracture products from Groupon’s competitors. Wi th intensive competition, Groupon needs to consider how to handle its market share and how to improve its services to lure more return customers in the short run.\r\nIn the long run, the company needs to think astir(predicate) how to improve the business model to make it more competitive. Alternatives Groupon could start a customer loyalty political program to cultivate a high loyalty customer group. The company could build an award system for the program. The customers could produce certain points when they purchase the products. If they have achieved enough points, they could surrender those points to purchase new deals. The customers would spend more using this incentive because the customers could get more benefit if they stag more.\r\nThe company could encourage its customer to keep shop on its website and maintain the market share. But the reinforcing stimulus system is easy to copy. Finally, the company has to choose whether to go past more rewards than its competit ors. Groupon could lose profits by cock-a-hoop away more benefits to the customers. Groupon could differentiate its service by sending customized offers. The company could require its customers to fill taboo preference information when they sign up for the website. The customers could get the customized deals regularly by emails.\r\nThis strategy could periodically provide the customers with discounted services and products that they are interested in. But the run for the personal information may make the customers uneasy with it. Plan of action The company should choose the arcminute alternative. By collecting the personal information, the company is able to analysis its customers’ needs in a more precise way. The company can build coarse customer data base to find make up products for the customers. The company could give special discount if the customer s can submit their preference information.\r\n'