Elements of the Marketing Mix Essay

This case provide require describe the shargons of the foodstuff mix. These quatern elements include overlap, pleasuredament, hurt and promotion. This reputation get out include a description of how an organizations market system is affected by the four elements of the trade mix. A nonher feeling that this paper willing include is a description of how each element is implemented in the comp each. One more topic that this paper will describe is the organizations name and industry in which it exists. The marketing mix is define as a mixture of several ideas and plans followed by a marketing representative to promote a particular crossroad or brand. some(prenominal) concepts and ideas are combined together to formulate final strategies helpful in making a brand popular amongst the masses to form the marketing mix ( marketing shamble Meaning and Its Elements, n.d.). The elements of the marketing mix are often called the four Ps of marketing (Perreault, Cannon, & McC arthy, 2011).First, Product is specify as goods that are manufactured by organizations for the consumer. Products can be twain types, tangible and intangible. A product in a market place is something which a seller sells to the buyers in exchange for m wholenessy. determine is defined as the money which a buyer pays for a product. The charge of a product is indirectly proportional to its availability in the market. If a product is not readily available then the price goes up (Marketing Mix Meaning and Its Elements, n.d.). Place refers to the location where the products are available and can be sold or purchased. Here one is exposed to a material building, or store, or one can purchase items on the internet. Finally, the quarter element is promotion. Promotion refers to the various strategies and ideas implemented by the marketers to make the consumer mindful of their product (Marketing Mix Meaning and Its Elements, n.d.). Todays market is extensive and there is an abundant variety of products available.Frito typeset is a multi-national stack that is predominantly in the salty snack business. Frito bring down aims its market scheme at both the mass market and target markets alike. This food operate company does have some strengths such as its renowned reliability, superior quality control and markets its product as convenient fun foods. The products that Frito recumb generates have consumers in mind that particularly buy snack foods as a leisure item. Their packing and branding is targeting a consumer that wants to snack on the go or during lunch with a sandwich. With this in mind, the organizations marketing strategy uses all four of the marketing mix very well. Frito Lay sells a wide variety of chips form Ruffles to Lays, Cheetos to Doritos and Tostitos to Funyions.These products satisfy many customers needs for fun snacking. In the Product element, packaging is also very consequential when guardianship the consumer satisfied. Bright colors are use to catch the eye when they bearing the bags that carry all of their brands. In the Place element, the product is highly gross in that one can purchase said items and every whatchamacallum store in the marketplace. non only is the product in honourable about every UDS store but in vending machines and supermarkets. The line of work of distribution is very important to deliver these products to the consumer and Frito Lay has an excellent distribution system in place. The third element, Promotion, targets new customers and retaining current customers. Many community have heard the phrase no one can annihilate just one. This catch phrase was designed for Lays potato chips and hasnt been used in years, but just about everybody has heard that. That is advertising at its finest.The use of mass selling techniques has been advantageous to Frito Lay. The fourth P is Price and that obviously plays an important part in Fritos regulate. Frito Lays strategy is to bond competiti ve with other salty snack manufacturers and their price points. Their target price is also directed at young adults and children. Each element in the marketing mix is used very well by Frito Lay. The products that this spate sells to the consumer vary from salty snacks to cookies and even beef jerky. Frito Lay guarantees freshness for its product and delivers a price point that is competitive to just about any consumer. In the channels of distribution process it is important to get a food item to the retailer in a timely bearing as the food item can spoil.The freshness guarantee that Frito Lay offers dictates that the salty snack has a shelf life of about a month for most products and theproducts need to be removed from the shelves if they do not sell. Because of this model, the delivery system promotes efficiency when sold and distributed to each retailer. Promotions are huge with Frito Lay as they spend millions for point of sale coupons and retail discounts. Not only is there r etail push for sales but Frito Lay spends millions on advertising. Advertising can be seen in standard commercials to elephantine budget commercials during super bowl ads. These methods of communication are geared at mass selling and are very effective.Finally, the Price element is important to Frito Lay as the market price for materials goes up so does the price of their products. To circumvent these price hikes, Frito Lay will lower the content stack in the bag and not raise the price. In other instances, they will raise the price by ten cents and remove the price on the bag for a short period of time. The idea is to trick the consumer into believe the price is the same. In all the instances, Frito Lay has a business model that is very effective and has endured for many years. By understanding the similarities and differences between these elements one can understand how a corporation uses the marketing mix to their advantage. The four elements are critical to understand the ver y nature of the consumer and the retailer. This case study shows that it is important to understand the marketing mix business model as it pertains everyone and final user.ReferencesMarketing Mix Meaning and its Elements. (n.d.). Retrieved from http//managementstudyguide.com/marketing-mix.htm Perreault, W. D., Cannon, J. P., & McCarthy, J. (2011). Basic Marketing. A Marketing Strategy Planning Approach. Retrieved from The University of Phoenix eBook Collectioon database.