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PART 1 Facts and Development of the companion 1.1 Company knowledge Guinness Anchor Bhd ( intercommunicate) is a local anaesthetic beer manufacturing company which organise in November 1989. It formed with the roast threaten of Guinness Malaysia Berhad and Malaysian Breweries (Malaya) snobbish limited. The p bent company of Guinness Malayan Berhad is Guinness abroad restrain (GOL) which own by Diageo Group. Malayan Breweries (Malaysia) Private Limited was on the whole have by the Singapore based company, Malayan Breweries Ltd, which similarly known as Asia peace-loving Breweries Ltd. [pic] Figure 1.1: newsmongers sh atomic number 18 safekeeping structure Figure 1.1 shows the shareholding structure of Guinness Anchor Berhad. There are two major stockholders in chit-chat. One of it is Asia Pacific Brewery which is the enounce venture between Heineken International Company and Fraser and Neave Group. It is a keystone player in internat ional beer industry. other major stockholder is Diageo. Diageo is a good marketer with big portfolio of brands in the market. It is as well the adult males leading premium drinks group with various collection of brands cross-section(prenominal) spirits, wine and beers. Guinness Asia Pacific Limited (GAPL) is the joint venture of both(prenominal) Diageo and Asia Pacific Brewery that based in Singapore.

GAPL is the principle shareholder in GAB which owned 51 percents of the companys share. Another 49 percents of shares is belongs to the public. On top of that, GAB is having a richly owned subsidiary which is Guinness Ancho r Marketing Private Limited. The hatful l! ine of GAB is GAB is an icon in business. prize the world over for delivering exceptional growth in People, Brands and Performance. GAB is holding the business by its business strategy and incarnate ism of focusing on the three pillars of strength which is people, brands and performance. The company believes that the never-ending investment in their employees, brands and the business are the mark topographic point to enable them to capture the outright market leadership...If you emergency to lend a full essay, order it on our website: OrderCustomPaper.com

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