Marketing presentation-PEPSODENT Changing face of the Indian consumer         More certified and selective         Has lusher ever-changing needs and habits         Increased ability to spend on a wide range of products         availableness and willingness to use credit         Quality conscious         rude consumers be specially price sensitive. A company which was established store all these in mind with a vision pose together everyday needs of people everywhere was Hindustan lever special(a) or HLL as we all know. A few fast facts some the company:         Indias largest fast moving consumer goods company         30 power brands         lead in home and personal care, foods and beverages.         roughly 40000 employees.         1931- Unilever registers company in India - Hindustan Vanaspati Manufacturing Compa ny         1956 - HVM, LBIL, UTL coalesce to form HLL         1996 - HLL and BBLIL merge         1998 - Ponds India Ltd merges with HLL         2001 - Project shakthi HLLs partnership with hoidenish self-importance help groups         2003 - first appearance of Hindustan Lever Network. Explain the business structure sounding into the slide. Categories and brands: include soaps, detergents, household, oral, skin, hair care, deodorants, Colours, beverages, foods, cooking oils, ice creams, health care, confectioneries and intercommunicate merchandiseing.
forgo the 4ps Product Price Promotion P! lace Product - Tooth cattle farm Brand portfolio - Pepsodent regular Pepsodent 2 in 1 Pepsodent G Price: Pepsodent Regular - Triclosan + Sodium Fluoro Phosphate + calcium Glycerophosphate. 40g -Rs.10 80g - Rs.20 175g - Rs40. Pepsodent 2 in 1 - Silica + Sorobil + Triclosan + Sodium Fluoro Phosphate 50g - Rs.19 Pepsodent G 100g - Rs 40. Pricing strategies *Penetration 32 per penny of toothpaste demand originates from rural areas 68 per cent coming from urban areas Rs 500-crore tooth powder market depends almost entirely on rural demand. now we involve 50 per cent of our sales from our rural turnover. Understanding the capableness of rural area, it... If you want to get a full essay, ramble on it on our website:
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